Tuesday, 18 December 2007

The Bites louder than the Bark

Two of my favourate Street Wear brands obviously know something i don't....

I was always taught, taking an iconic colourway or design from another well known brand and using it within your designs unashamedly, is commonly known as biting. No?

Crooks and Diamond have both used the well known Gucci red and green combo in their new falls.

The proof is in the pudding (Although i do not advocate eating clothing of belts in order to compliment any main course)

I've always been a big fan of both these makes. Firstly becuase they both stay true to the "Street" element of Street Wear and secondly becuase i feel they have built a worthwhile brand philosophy which gives their product another level or deeper meaning. I love the extent to which Crooks have gone to ingrain their Philosophy into the consumers mind, not only giving their products more meaning and reality than those of competitors but also acting as an effective marketing tool.

Check http://www.weeklydrop.tv/ for a quality interview with Dennis of Crooks and Castles and for a more comprehensive understanding of the Crooks and Castles brand History and Philosophy.

Until next time. Adieu

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